acquisition marketing: SnAPCHAt vs facebook

Snapchat's spectacular rise over the last 18 months did not go unnoticed. Yet many performance marketers -- we're not talking PR, social media, and branding people here ;-) -- got burned trying to make sense of the platform. We ourselves saw great results with some products while other products completely failed. In all cases the lack of tracking and targeting features for a platform in its infancy (after all their self serve program launched only recently in June 2017) did not help marketers feel more comfortable spending hundreds of thousands a month on Snap. The company is still playing catch up with some more mature platforms such as Facebook. However some beg to differ: Snapchat ads are as effective as Facebook ads says Andy Pang, Snap's Head of Research and Development. Check out this 3 minute read here.