Last month we wrote about Ad Management Platforms, and part of the post was on Marin Software's poor financial health. Little did we know that the situation would only get worse a few weeks later. Since our post, they posted their latest earnings and Marin Software's stock has fallen to all time lows ($3.80 on August 15, 2018). A very dire situation indeed...
Programmatic buying is now widespread: 80% of agency-side media buying professionals use a Data Management Platform (DMP). However DMPs have many applications beyond sending targeted messaging to individual audiences. Learn why you should build yours.