Direct to consumer marketing playbook

McKinsey's Fuel published an interesting report based a self-reported data from some of their clients in the Direct-to-Consumer (D2C) space in 2018. The graph here above clearly shows a predominant reliance on email marketing, and paid social media (Facebook, Instagram and to some extent Pinterest and Snapchat) while leveraging proprietary data (DMP) is clearly not a priority. Read our post to understand why you should build your own DMP to increase targeting and ROI for your paid acquisition campaigns.