 Today Google Play confirmed the release of a number of improvements presented a month ago during the latest Google I/O (whatch the video here). Google Play is also announcing the launch of a subscriptions center for publishers to help them manage their subscribers more easily. The changes will be welcomed by android developers: compared to the iOS ecosytem android subscriptions are still the exception, and while subscribers grew 80% YoY, the two competing app stores are still playing in different leagues. Don't hesitate to contact us if you need help with your subscription strategy for android.
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March 2021
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