Youtube shorts take on tiktok

Today, YouTube announced the launch of "Shorts" in the US. Following the TikTok ban in India, YouTube already launched a beta version of Shorts over there in September 2020. It nows generates over 6 billion daily views.  For the beta launch in the US, Youtube has signed partnerships with over 250 publishers and music labels.

What's really interesting is that Google (and YouTube) might finally have found the product that will strenghten their lead in the mobile ad market. Over the years, Facebook, Instagram Snapchat, and more recently TikTok have been increasingly eating Google's lunch. With the launch of YouTube Shorts, Google might definitely reassert itself as the king of mobile and video ad networks.